bydesign Productions

Clifford Beers Clinic

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Our client Clifford Beers Clinic (CBC) is a non-profit mental health clinic serving children and families dealing with both physical and psychological trauma. CBC produces an annual conference specifically designed to promote the creation of a trauma-informed system of health care.

The Challenge

Lay the groundwork to brand the conference, expand its reach and ultimately increase conference attendance.

The Solution

Branded ChildTraumaCon, this microsite specifically devoted to promotion of the conference and including information about the conference and links to a registration page was created. A separate blog and Youtube videos were created and linked to the site as well. A social program including Facebook, Pinterest and Twitter was implemented to promote conversations about child and family trauma while enhancing the overall promotional effort.

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